Rasheed Christian (’22) on Promoting Films for Warner Brothers

Between set and costume design, post-production, and marketing, the make and release of a movie is an involved operation. Rasheed Christian (Media Studies and Batten ’22) has acquired a strong understanding of this process as a student intern for Warner Bros where he utilizes his knowledge of UVA’s student body and its culture to develop and execute marketing campaigns for new film releases. “Before I got this position, I did not know a job like this was possible,” said Rasheed, “but now I'm able to apply my own interests and find my niche within the film industry.” 

To promote the release of Dune, Rasheed partnered with the Cavalier Daily to release a film review. He also collaborated with the University Programs Council to hold a scavenger hunt where action figures of Timothée Chalamet were scattered across Grounds and students were rewarded with free admission to the film if they recovered one. Through his experience as Vice Chair of Outreach at the University Programs Council, as well as his previously-held position as Director of the Cinema Community, Rasheed learned how to create a successful campaign and a memorable night at the movies. 

He also cites his coursework in the Media Studies film concentration for his success. Specifically, courses such as Women in Television, taught by Anna Katherine Clay, Professor of Practice, and Communities and Cultures of Media Fandom, taught by Lori Morimoto, Assistant Professor and General Faculty, helped him understand the history of targeting audiences. A lifelong fan of the film franchise, Rasheed is looking forward to promoting the release of The Batman this March.